Meta's Muse Can Now Call US Businesses for Paying Subscribers

What happened

Meta chief AI officer Alexandr Wang announced the feature on X on Nov 12: Muse can call US businesses for users, handling calls to insurers, cable companies, the DMV and restaurants without online reservations. Since September the feature was open only to a small group of early adopters who asked for access; it now opens to all paid subscribers.

On pricing, Muse subscriptions start at $20 a month for 500 million Muse tokens a week, with a $100-a-month tier offering 3 billion tokens a week for heavier users. Meta said in October that Muse has more than 10 million users. Wang also said the @muse.ai email address will soon roll out to free users; it opened to paid subscribers in the US and Canada on Nov 10, which HIMIAO covered on Nov 12.

Muse is not the only agent that can place calls: startup Instinct and Google's Gemini offer similar options. TechCrunch noted that reception on the other end remains a variable — many businesses hang up as soon as they identify an AI caller — and as AI voices grow closer to human ones, telling a user apart from an agent calling on their behalf will get harder.

Key facts

1. Launch: Announced Nov 12 for paid subscribers in the US; tested with a small group since September
2. Pricing: Subscriptions start at $20 a month for 500 million tokens a week; the $100 tier offers 3 billion a week
3. Scale: Meta said in October that Muse has more than 10 million users
4. Uses: Calls users would rather not make: insurers, cable companies, the DMV, restaurants without online reservations
5. Peers: Instinct and Google's Gemini offer similar options; many businesses hang up once they identify an AI caller
6. Related: The @muse.ai email address will soon roll out to free users; paid subscribers have had it since Nov 10