Apple Unveils $299 HomeView Smart Home Hub: Rebuilt Siri AI Moves Into the Living Room

What happened

Per CNN, the HomeView pairs a 7-inch touchscreen with a speaker base, plus a wall-mountable version. Its Siri AI can surface relevant information from a user's texts and calendar, tell up to six household members apart by face and switch home-screen apps and widgets accordingly; conversations with Siri sync across devices.

Apple says camera and microphone data are processed separately from the rest of the system, inaccessible to software, apps, Apple or even the user; message and calendar content appears only when the user is recognized.

The event also brought a new HomePod Mini, an updated Apple TV 4K with Siri AI, and a line of smart home devices designed with LG and Schneider Electric.

Key facts

1. Price and launch: $299, preorder starting now, launching Nov 13.
2. Market landscape: Per IDC, Apple held just 5.2% of the smart speaker market in 2025, vs 40.9% for Amazon and 29% for Google.
3. First hardware under new CEO: CNN notes the HomeView is among the first new products under new CEO John Ternus, following Apple's first foldable iPhone a month earlier.